LexisNexis is an information provider that completed a multi-year public transition from legal information and news retrieval service to risk management powerhouse. Pinkston worked with several teams inside LexisNexis to publicize the company's products, spokespeople and technology, leading to extensive coverage in both general and trade press, as well as significant broadcast opportunities. The effort resulted in a successful re-branding of the company among its core government-customer targets and directly led to increased sales, according to company personnel. We remained engaged with LexisNexis to handle crisis management for issues relating to the security of its data.
