AgustaWestland, a defense contractor based in Europe, enlisted our services to help compete for the extremely high-profile contract to provide the White House with a new “Marine One,” the president’s personal helicopter. This company was attacked on almost a daily basis by a U.S.-based competitor that mobilized members of Congress, third-party organizations and analysts in a widespread campaign based on seeding mistrust of international bidders. We executed a dual-message communications campaign that highlighted the deep American roots of the company and relentlessly called attention to the technical superiority of our client’s aircraft. AgustaWestland won the contract.
