The Consumer Technology Association (CTA), which represents more than 2,200 companies in the consumer technology industry and hosts the popular annual CES trade show in Las Vegas, approached Pinkston in 2008 with a challenge.
Over their more than 80-year history, CTA had developed a strong reputation as a leader on technology issues. They were widely respected as experts on market trends, product standards and highly technical issues such as wireless spectrum. But as CTA’s prospective member base grew along with the rapidly expanding definition of “technology company,” the organization saw a need to establish a voice on bigger policy issues that affect its member companies. That’s when it turned to Pinkston.
In the years since, Pinkston has placed more than 1,000 op-eds from CEO Gary Shapiro and other CTA experts in top-tier publications including the Washington Post, USA Today, International Herald Tribune, New York Times, New York Post, CEO magazine, and more. These op-eds have helped grow and strengthen the organization’s leadership on issues important to CTA members, from regulation of the sharing economy and drones to trade, taxes and politics. Pinkston also contributes to the day-to-day management of Shapiro’s Twitter account, and has helped grow his following to more than 30,000.
Pinkston has also played an instrumental role in the development, editing and publication of three New York Times best-selling books: Shapiro’s 2010 debut “The Comeback: How Innovation Will Restore the American Dream;” his 2013 follow-up “Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses;” and then Chief Economist Shawn DuBravac’s 2015 release “Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate.”