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Pinkston’s digital marketing team delivers expert-crafted content, reaching audiences on social platforms, websites, and search engines.

Digital
Marketing

INTRODUCTION

Our Digital Marketing Toolkit

We leverage our experience to create a sophisticated approach that fits your organization’s unique needs.

Paid Media StrategyWe develop tailored buying strategies for paid boosts and ad campaigns, ensuring your content reaches the right audience at the right time. By leveraging data-driven insights and platform expertise, we maximize your budget to drive engagement, conversions, and measurable results. Creative Feedback and Messaging OptimizationWe provide expert feedback on creative assets and optimize messaging to align with both platform algorithms and audience preferences. Our approach ensures your content not only stands out but also resonates deeply with your target audience, driving engagement and maximizing performance. Ad Monitoring and ReportingWe continuously monitor and analyze your ad performance to ensure optimal results. Through detailed reporting, we provide insights into key metrics, audience engagement, and campaign effectiveness, helping you refine strategies and achieve your advertising goals. Boosting for Audience EngagementWe utilize boosting, an organic social media tactic, to nurture and engage your existing audience. By strategically amplifying content, we enhance visibility and foster deeper connections with your current followers, driving sustained engagement and growth. Short-Term Paid CampaignsWe execute targeted paid efforts under $10,000 to achieve short-term goals, such as raising awareness for events or promotions. These campaigns are designed for maximum impact, leveraging precise targeting and compelling creative to drive quick and measurable results within a limited budget. Monthly Ad Performance ReportingWe deliver comprehensive monthly reports on ad performance, providing insights into key metrics, audience engagement, and overall campaign effectiveness. These reports help you understand results, refine strategies, and make data-driven decisions for future campaigns.

Driving Results

Creative Content Development and CoordinationWe handle the creation of high-quality creative content tailored to your brand, including visuals, videos, and graphics. Additionally, we collaborate seamlessly with partners to ensure cohesive and impactful messaging across all platforms, delivering content that resonates and drives engagement.
Ad Account Setup and ManagementWe provide comprehensive ad account setup, management, and conversion tracking services to ensure your campaigns run smoothly and effectively. From creating and optimizing accounts to monitoring performance and tracking conversions, we help you maximize your advertising ROI and achieve your goals with precision.
Pixel Integration and RetargetingWe integrate tracking pixels across your communication platforms to enable precise retargeting campaigns. By leveraging this data, we help you reconnect with engaged audiences, optimize ad performance, and drive conversions with highly targeted messaging.
Ad Performance Monitoring and OptimizationWe provide daily monitoring and optimization of your ad performance to ensure your campaigns deliver maximum results. By analyzing key metrics and making real-time adjustments, we enhance targeting, improve engagement, and maximize your return on investment.