In 2018, Health Rosetta was inspired to strengthen its position as a thought leader in healthcare. It enlisted the help of Pinkston to expose flaws in our current healthcare system and to educate Americans about the methods available to solve remedy these issues and free themselves from status-quo healthcare plans.
Pinkston worked closely with Health Rosetta co-founder, Dave Chase, to implement an issue-driven campaign that involved building employer, policymaker, community, and patient awareness about the state of the healthcare system. To highlight success stories where real change happened, Pinkston identified and reached out to Health Rosetta’s team of certified benefits advisors across the nation. Pinkston developed case studies and used the success stories of individuals who implemented Health Rosetta’s principles to connect with other companies in specific regions and industries.
One of the core tenets of Pinkston’s work with Health Rosetta was launching, editing and reviewing three healthcare books authored by Chase over the course of two years. These works were not only employer guides to solving rising healthcare costs but also appealed to local leaders and legislators to make healthcare reform a top issue on their agenda.
Since 2018 Pinkston’s, has worked to inject Chase’s expertise into a variety of targeted healthcare business and policy areas, including charged topics such as the opioid crisis, value-based pricing, self-insured health plans, current and future healthcare legislation, price transparency, and more. Chase and Health Rosetta have been featured in top tier mainstream and healthcare publications such as Reuters, Forbes, Morning Consult, Entrepreneur, Fortune, STAT News, Fierce Healthcare, and featured on the front page of BenefitsPro Magazine.
Pinkston developed and managed new content for Health Rosetta, including multiple e-books for conferences, as well as a monthly newsletter, numerous case studies of Health Rosetta success stories, and bylined articles and contributed pieces for national and trade audiences. Pinkston’s efforts helped gain Chase a larger social media presence by optimizing content for Twitter and LinkedIn.