Case Studies

8 of 22

Atlas Shrugged Part I

Atlas shrugged

In February 2011, Pinkston was hired to launch a two-month comprehensive public relations campaign for the feature-length motion picture Atlas Shrugged Part 1, the first of a three-part big-screen adaptation of Ayn Rand’s popular novel. The campaign included promoting the film through radio, television and print interviews for producers Harmon Kaslow and John Aglialoro, as well as several cast members. In addition to securing interviews, Pinkston obtained reviews of the film in major publications nationwide.

Pinkston worked with several groups during the campaign to organize screenings and press events in the Washington, D.C., area. An event at the Heritage Foundation proved to be an important tipping point for media coverage of the film. In addition organizing events at the Heritage Foundation, Americans for Tax Reform and FreedomWorks, Pinkston also helped secure key guests and media for the Washington, D.C., premiere at Union Station.

The producers appeared on more than 110 radio programs, including 19 nationally syndicated programs. Articles and interviews on the film appeared in more than 100 publications nationwide, including The Wall Street Journal, USA Today, The Washington Post, and Washingotn Times. Nationally syndicated columnists including Cal Thomas, Fred Barnes and Paul Bedard wrote reviews of the film. The producers retained Pinkston to provide public relations support for the film’s DVD/Blu-Ray release in the fall of 2011, as well as for the theatrical release of Atlas Shrugged Part II in October 2012.

All Case Studies

After nearly 100 years in business, Pinkston helped breathe new life into EHE International’s public relations efforts. They have created opportunities for us to engage in relevant, meaningful media conversations that have strengthened our position and raised our public profile.
Deborah mckeever

Deborah McKeever
President & COO
EHE International