Case Studies

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Aig 1

As a global leader in the insurance industry, AIG has recognized a simple fact: Insurance is a commodity, and competing on price is a losing game. Instead, AIG sets itself apart by showing additional value to clients and potential clients beyond simply insuring their risks.

AIG enlisted Pinkston to position it as a core ally in helping clients mitigate their risk by demonstrating the company’s expertise and thoughtfulness on a host of increasingly important topics related to disruptive technology. AIG’s global presence and reputation necessitated a targeted, thoughtful approach to demonstrating subject-matter expertise in a way that demonstrates AIG’s value to clients compared to its competitors.

As part of this effort, Pinkston has managed the development of a series of AIG white papers on the Internet of Things, autonomous vehicles, the sharing economy and the digital home. This effort has included writing and managing a major international survey on consumer perceptions of autonomous vehicles, and interfacing with major AIG clients to tell their stories about risk in the digital age.

In addition to thought leadership writing, Pinkston helped secure AIG a speaking opportunity at the International CES, the large consumer electronics trade show hosted annually in Las Vegas by the Consumer Technology Association (CTA). AIG is entering its third year at CES, and 2018 will be its biggest presence to date, including a “conference within a conference” and major video production efforts. Along the way, Pinkston has provided media relations and other logistical support, as well as producing videos now used in AIG’s promotional and client-outreach efforts.


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Pinkston is a publicity machine! The quantity of quality bookings that they roll out during a campaign is astounding. Bringing their team on board a project is a clear no-brainer, for they have the power to create a best-seller.
David brown

David Brown
Deputy Director of Publicity
Atria Books (a division of Simon & Schuster)