Pinkston

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Putting a therapeutics startup in front of the perfect audiences

Pinkston Case Study

The Client engaged Pinkston to help shape and share its story with potential investors and non-dilutive funding partners through earned media outreach.

Pinkston began by conducting an extensive discovery and messaging process to help distill the Client's story and package it into compelling narratives that would resonate with different audiences. This included a biotechnology and clinical trials angle; a "founder's story" angle; and a narrative surrounding potential defense applications for the technology.

Through a challenging news cycle that was largely focused on Covid, Pinkston secured coverage in numerous trade publications, including Orthopedics This Week, MedTech Insight, MedGadget, The Scientist, Chemical and Engineering News, BioProcess Insider, Genetic Engineering and Biotechnology News, and The Medicine Maker. We also secured coverage in mainstream and veterans publications including foxnews.com, military.com, Washington Times, BostInno and more.

The pieces attracted positive attention from investors and industry partners, and helped close a successful seed funding round that is fueling the company through the next stage of its business plan.

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First and foremost, Pinkston delivers results. They played a critically important role helping Covad to develop and execute a communications strategy to respond to a series of jolting regulatory decisions that upended the established order in the industry. Their responsiveness and commitment to the client are unmatched. I would recommend Pinkston to other companies without reservation.

Ed Mattix
Senior Vice President of Corporate Communications
Covad