Our Guiding Principles

Pinkston's guiding principles frame our strategic direction and influence our day-to-day operations, from the kind of people we hire to the clients we partner with to the ways we work together. Contact us to learn more.

Principle #1

People Matter Most

We view our work as an opportunity to pour into the professional and personal lives of our colleagues and clients.

Principle #2

Change the World

We believe we’re called to change our world for the better, and we approach our work as if it has a meaningful, positive impact on individuals, communities, industries and even the world -- because it does.

Principle #3

Exceed Expectations

We’ve been given more than we deserve, and we work hard to deliver more than our clients and colleagues expect so they too can experience abundance.

Principle #4

Do Hard Things

Clients seek out Pinkston because they know we’re not only eager but uniquely capable to solve their hardest challenges. 

Principle #5

Write the Next Chapter

We’re not just here to tell a compelling story that’s already happened. We’re here to help clients write their next chapter -- and ours.

Our Leadership

Pinkston is a publicity machine! The quantity of quality bookings that they roll out during a campaign is astounding. Bringing their team on board a project is a clear no-brainer, for they have the power to create a best-seller.
David brown

David Brown
Deputy Director of Publicity
Atria Books (a division of Simon & Schuster)