Thought leaders are authorities in an industry, or field guiding public thinking on a specific topic or issue. Typically, thought leaders offer a unique, authentic perspective that is connected to their experience or brand.
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This briefing provides an overview of the Bayh-Dole Act and March-in rights and explains some of the arguments for and against the changes, the ramifications these changes may have within the healthcare industry, and the ramifications broadly on public-private partnerships.
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This piece will explain both what the current cases and Chevron are, as well as the Chevron Deference principle that came from the Chevron case. In addition, we will explore what may happen if Chevron deference is overturned, and the ramifications the overturning may have not only for the bureaucracy itself, but also experts and other parties involved.
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At Pinkston, we believe AI-generated content can be a legitimate tool for producing art – provided it has the human touch or clearly identifies when it doesn’t.
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Authoritative Digital Content, or ADC, is a marketing philosophy that is aimed at creating unique and thought-leading content for your target audience that is not just “findable” but is genuinely valuable to them.
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Reinforcing the core business is an often-unappreciated precondition for successful growth.
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How does a cultural institution rooted in unchanging principles stay relevant and interesting? By poignantly bringing together lessons from the past to address the most pressing issues of today. Learn about the Reagan Library's forthcoming Auschwitz exhibit.
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Whether you are developing a product and go-to-market strategy, designing a new website, or crafting messaging and a communications plan, you can always benefit from a deeper understanding of your target audiences, the competitive market and your niche within it.
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One of the key concepts we teach in media training is the idea that “press begets press.”
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For over 20 years, Pinkston has been working to position authors and organizations by leveraging their books as a primary driver for thought leadership. Now, we’re walking authors through the entire book-writing and publishing process.
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Pinkston welcomes Brooke Hempell as Senior Vice President of Research, expands firm's research division
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