Case Studies

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Building a national thought leadership platform on patient safety

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One of the nation's most respected medical institutions relies on Pinkston to craft and manage thought leadership for one of its leading surgeons, with a focus on patient safety and the quality of care.

As he prepared to publish his first book, the Client turned to Pinkston to craft and launch a thought-leadership campaign around the book’s themes and spark discussion about patient safety.

While the Client’s initial goal was to promote his new book, he also understood the important role a book can and should play in establishing his personal brand through a broad, holistic thought leadership strategy. Pinkston’s approach to growing the Client’s thought leadership platform blends proactive outreach highlighting his books, academic studies and other writings, as well as reactive outreach to offer his insights on news of the day.

As a result, the Client has become one of the nation’s most respected and sought-after experts on the U.S. health care system and challenges around patient safety, quality of care and the cost of care. During the COVID-19 pandemic, the Client also became a trusted voice on mitigation efforts, vaccines, treatment and other public health issues.

The Client’s op-eds and insights are regularly featured in major media outlets, including ABC, CBS, NBC, CNN, NPR, The Wall Street Journal and the New York Times, among many others, as well as in major medical publications and journals including Surgery and the Journal of the American Medical Association.

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Christian and his team impressed me with their ability to balance grace and tenacity in guiding us through a challenging time. So I didn’t hesitate to call on them again for advice and PR management. Their efforts continue to strengthen UM Holdings companies.
John aglialoro

John Aglialoro
Chairman & CEO
UM Holdings Ltd.