Case Studies

In a given month, more than 40% of Americans listen to a podcast. Learn how Pinkston's integrated team partnered with a growing podcast to up the ante on production and expand to new audiences. →

The identity reclamation startup ID Experts enlisted Pinkston to build brand awareness and trust in its groundbreaking medical identity protection services.

HawkEye 360 harnesses a constellation of microsatellites to monitor and analyze radio frequency signals across the globe. The growth-stage company engaged Pinkston to raise its profile to match its status as a commercial leader in its field and a source of fascinating intelligence insights.

Coalfire engaged Pinkston to elevate its national profile at a time when major corporate data breaches were happening faster than the media could report them.

Global Guardian engaged with Pinkston in January 2022 to strategically focus on increasing Global Guardian’s media coverage among the mainstream media.

Pinkston engaged in a creative, evidence-based process to help a 50-year-old organization with a mission to end world hunger evolve its brand, preserving its relationships while positioning for future growth.

Clouded by uncertainty in their growth trajectory amid a rapidly evolving federal health market, a federal healthcare company looked to Pinkston Strategy to help define a path forward. We focused on designing a customer- and capability-centered framework to define a 5-year path to market expansion and to achieve ambitious revenue goals.

An emergency response healthcare provider, ResponseCo*, was initially designed to address urgent health needs during the COVID-19 pandemic. Post-pandemic, they recognized their need to pivot the organizational design towards a sustainable and scalable model.

Lots of companies claimed to have a silver bullet during the pandemic. Pinkston helped one test provider stand out with a comprehensive campaign that built not only awareness, but trust.

Pinkston used personal storytelling and grassroots networking to educate key audiences about key safety risks in hospitals — and the simple ways they could be avoided.

Pinkston helped turn a thought-provoking debut book into a NYT bestseller and built a major platform for the author on patient safety, cost of care, and medical research.

An early-stage therapeutics startup wanted its story told in the news to exactly the right audiences. The buzz Pinkston helped create led to a substantial first funding round.

Working on a constrained budget and timeline, Pinkston quickly designed and executed a campaign comprising written content, earned media, thought leadership, and a think tank outreach strategy.

Pinkston Strategy partnered with the CareCo leadership to establish a purpose-driven organization through the development of a company mission, vision, and activation of five executive priorities.

Pinkston Strategy helped ResponseCo pivot to a post-pandemic growth plan to achieve ambitious annual growth targets while positioning the company for longer-term sustainable growth.

A Private Equity-backed manufacturer and marketer of bedding products, SleepInc*, faced numerous threats to their market position. SleepInc turned to Pinkston Strategy to help set strategic direction and translate that strategy into action.

Pinkston crafted a strategy to engage the diverse group of stakeholders, encapsulate their concerns and bolster public consciousness through an earned media campaign.

Mission Roll Call is a non-partisan movement providing veterans a strong and unified voice to reach national leaders and communities around the nation.

Pinkston used media influencer mapping to shift perceptions about orphan care around the world.