Coalfire engaged Pinkston to elevate its national profile at a time when major corporate data breaches were happening faster than the media could report them.
Coalfire is an information technology governance, risk and compliance firm that works with clients in a wide range of sectors. The company engaged Pinkston to elevate its national profile through a thought-leadership campaign built around its CEO. This was a time when major corporate breaches were happening faster than the news could report them and every month a new major entity was informing consumers that they had fallen victim.
Pinkston positioned Coalfire as a leading voice in breach response and prevention, often being called on as an expert source in coverage of many high-profile data breaches and security vulnerabilities, including USIS, JP Morgan, Home Depot, Jimmy John’s, Apple Pay and Shellshock/Bash Bug.
Pinkston also developed cybersecurity storylines for several key business verticals including critical infrastructure, insurance and cybersecurity underwriting, healthcare, banking and hospitality.
This successful, year-long effort led to more than 50 media placements and more than 50 interviews in top-tier outlets across print, TV and radio, including The Wall Street Journal, BusinessWeek, Reuters, Associated Press, Politico, CNN Money, Bloomberg Radio, the Jim Bohannon Show and “Varney & Co.” on Fox Business. The campaign’s return on investment included a measurable impact on marketing, according to Coalfire.