Pinkston

Case Studies

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Creating Exposure to Generate New Security Customers

Global Guardian engaged with Pinkston in January 2022 to strategically focus on increasing Global Guardian’s media coverage among the mainstream media. Pinkston has since secured more than 624 earned media placements, both in the U.S. and around the world.

About

Global Guardian is a McLean, VA-based global security firm that provides its clients — the federal government, the Fortune 1000 and high net worth individuals — with access to a comprehensive suite of duty of care services. Its capabilities include personnel tracking supported by a dedicated 24-hour Operation Center, a full range of personnel-based security and executive protection services, medical support and transportation, travel intelligence and emergency response and evacuation services in over 130 countries. Global Guardian's suite of risk mitigation services provides organizations with innovative and cost-effective solutions to help them protect their staff and business operations around the world.

Global Guardian's Objective

Global Guardian’s executive team recognized the need for a robust public relations campaign to position them as thought leaders in the duty of care industry and to highlight the work they were doing in an effort to grow their business.

Pinkston's Approach

Since January of 2022, Pinkston has strategically focused on increasing Global Guardian’s coverage with national, international, regional and niche trade audiences. Pinkston worked to position Global Guardian as an industry leader in major media outlets like Fox News, Bloomberg, BBC World News, the Wall Street Journal, NPR, Yahoo!, the Hill and more. Global Guardian’s CEO has been featured on “Fox & Friends”, “Mornings with Maria”, “The Claman Countdown”, CNN International’s “First Word with Julia Chatterley” BBC’s “Business Daily” and NPR.

As a part of this effort Pinkston created a comprehensive media relations strategy, messaging documents for all Global Guardian spokespeople and has provided the executive team with media training and spokesperson development.

Results

In the first 9 months, Pinkston’s media campaign has resulted in more than 70 media interviews that resulted in more than 650 earned media placements through the country and abroad.

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The media is rarely sympathetic to the powerful story FreedomWorks and the grassroots freedom movement have to tell. Whether it’s through books, commentary, reporter meetings or on-air interviews, I’m glad we have Pinkston helping us tell that story effectively.
Matt kibbe 1

Matt Kibbe
President & CEO
FreedomWorks