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Insights

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Stay ahead with thought leadership, strategic insights, and actionable advice from our team.

November 21, 2025

From the Poker Table to The Chosen: How Jeremiah Smith Helps the 5&2 Studios Introduce Jesus to Millions

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When Jeremiah Smith met Dallas Jenkins at a Bellagio poker tournament in 2007, neither could have predicted they’d one day collaborate on the most-watched series…

Insights

October 24, 2025
Northern Virginia Business Sentiment Declines Amid Gov’t Shutdown and Federal Layoffs, Survey Finds

Business Leaders Want The Next Virginia Governor to Prioritize Transportation and Infrastructure, Affordable Housing, Lower Taxes, and Right-To-Work FALLS…

October 21, 2025
New Research: How People Are Using AI and What it Means for Communicators

Anthropic’s latest Economic Index shows a fundamental shift in how people are interacting with AI.

October 15, 2025
Americans have gambled more than $500 billion on sports since 2018 – But is betting in society’s favor?

Our policy expert, Dr. John Lovett, unpacks the rise of sports gambling and what new findings in social research…

October 14, 2025
The Questions You Must Ask Before Accepting An Interview

By: Zach Crenshaw Before agreeing to an interview with a reporter, there are four critical questions you should always…

September 29, 2025
The White House FY 2027 R&D Memo Just Raised the Stakes for Emerging Tech Leaders

The White House’s new M-25-34 / NSTM-2  memorandum makes one thing crystal clear: AI, quantum computing, security, and space…

September 12, 2025
Why Every Junior Staffer at Our Agency Needs to Be Fluent in AI

We are training our junior staff to think strategically about AI from the start of their careers.

September 8, 2025
Amid Economic Disruption and Uncertain Labor News, Executives Should Lean Into Communications

Business leaders in the Greater Washington area – and throughout the U.S. – have much to be optimistic about;…

September 4, 2025
How to Win Friends and Influence Stakeholders: Building Authority in the New Policy Ecosystem

Here’s a reality reshaping how successful organizations operate: business success increasingly depends on navigating complex stakeholder relationships and regulatory…

August 29, 2025
AI Transformation: People Matter Most 

The difference between AI as a threat and AI as a tool comes down to one factor: agency.

August 6, 2025
The Power of Human-Driven, AI-Supported Research

“Work” as we know it is undergoing a profound transformation, and market research is about to undergo a significant…

July 17, 2025
Northern Virginia Business Leaders Show Increased Confidence, While Deep Concerns Remain about Tariffs and DOGE, Survey Finds

Northern Virginia executives’ confidence about the regional economy has improved over the last three months, but uncertainty about DOGE…

July 16, 2025
Showing Up in the Age of AI: How Your Message Travels Through LLMs

By Wesley Fouse A recent survey from the Imagining the Digital Future Center at Elon University found that more…