As senior vice president for research, Brooke leads a team of experienced professionals to develop data-driven insights that inform clients’ thought leadership and communications strategies.
Brooke was formerly senior vice president of research for a leading research organization where she managed the breadth of the company’s studies, including published reports on key interest topics, ongoing polls tracking Americans’ beliefs and practices, and custom studies to help businesses and non-profit organizations make better decisions.
Over the course of her two-decade career, Hempell has led market research for clients in the pharmaceutical, financial services and retail industries, including blue chip companies such as Pfizer, Bristol-Myers Squibb, American Express, Capital One, Disney and Home Depot. Much of her work has focused on communications, including groundbreaking research measuring the influence of social media in its earliest days. She earned her degree in business and marketing from Cornell University and is based in Atlanta, Georgia.