A Changing Landscape
Traditionally, doctors have found new patients one of three primary ways: referrals from other doctors, patient word of mouth, or by being part of an insurance provider’s network directory. But that is changing. Patient access to information (especially online) is leading to a more discerning consumer. And as more providers adapt to ACA reforms by consolidating, referral networks are tightening up. Those who chose to go it alone are finding themselves on the outside looking in, without access to the referral network and marketing power of large networks.