Not all press is good press. Pinkston’s experienced crisis communicators help you prepare for and navigate complex challenges.

Crisis Communications

Clear Thinking When You Need It Most.

Not all press is good press. Pinkston’s experienced crisis management team helps you prepare for and navigate complex reputational threats. We develop robust crisis management plans, informed by real-world examples, so that you have a plan if a crisis arises, on-site or online. We also provide an honest, outside perspective to ensure your team weathers the storm and avoids losing control of the narrative or making the situation worse

INTRODUCTION

Crisis Communications Solutions

Asian chinese young man concentration and listening in meeting room

Determined Entrepreneurs Collaborating on a Late-Night Project

Man giving some papers to his colleagues on a business meeting

Industry Experience

Data BreachPinkston managed the communications campaign for the high-profile launch of an identity-monitoring and theft-recovery program in response to one of the largest data breaches in U.S. history. Program included comprehensive crisis-response planning, coverage monitoring and analysis, and media outreach and management.

Accusation / Investigation of MisconductIn a case involving accusations of bullying against a top leader, Pinkston came alongside the organization’s external legal counsel to provide communications support around its third-party investigation. We helped the organization communicate with staff and media audiences to highlight the steps the board was taking to thoroughly investigate the accusation, explain the scope, and communicate about its findings and the resulting actions the board took to improve workplace culture.

LitigationA crisis involving litigation creates unique communications challenges. In one recent case, Pinkston came alongside a university and its legal counsel as they anticipated a wrongful termination lawsuit by a former faculty member. Engaging early and coordinating closely with the legal team allowed us to prepare messaging and a strategy ahead of time. When the lawsuit was finally filed the university was able to communicate clearly and effectively with faculty, staff and other stakeholders without creating new legal risks.

Leadership TransitionThe board of a major nonprofit enlisted Pinkston to provide communications during a turbulent leadership transition that saw multiple interim CEOs over a short time frame. Pinkston developed messaging and an internal communications plan that restored trust in the board and helped reassure staff while the board conducted its search for a permanent CEO. In spite of significant changes at the top of the organization, there was minimal turnover at the staff level and no negative media coverage.

Crisis Communications Leadership