Christian colleges and universities face an unprecedented media and communications landscape.
INTRODUCTION
All Press is Not Good Press.
What’s the worst thing you can say in response to tough media questions?
Nothing.
It’s as bad, if not worse, than “no comment.” Both are interpreted as “I’m guilty.”
The mayor of Los Angeles, facing perhaps the biggest crisis of her career, learned that lesson the hard way recently. This deer-in-the-headlights viral video from Sky News shows what can happen when a leader is unprepared to communicate effectively during a crisis.
The mayor’s team had to have known reporters would be waiting at LAX, armed with hot mics and tough questions. How was she not prepared with even a basic statement?
We hope and pray that a disaster the magnitude of the LA brushfires never hits a CCCU campus. But every institution faces reputational risk, whether from a natural disaster or violence, accusations of misconduct, financial challenges, sensitive policy updates or a wide range of other crises.
Leaders must be prepared to communicate effectively in the midst of critical incidents.
As a trusted partner to CCCU members, Fortune 500 companies and global nonprofits, Pinkston provides clear thinking to prepare for and navigate complex communications challenges with:

Faith-Based Higher Ed Experience
Get in Touch.
What’s the worst thing you can say in response to tough media questions?
Nothing.
It’s as bad, if not worse, than “no comment.” Both are interpreted as “I’m guilty.”
The mayor of Los Angeles, facing perhaps the biggest crisis of her career, learned that lesson the hard way recently. This deer-in-the-headlights viral video from Sky News shows what can happen when a leader is unprepared to communicate effectively during a crisis.