Pinkston

Pinkston Welcomes Brooke Hempell as Senior Vice President of Research

Research and analytics expert brings two decades of experience

FALLS CHURCH, Va., Dec. 16, 2021 -- Pinkston, a strategy and communications consultancy based in the D.C.-metro area, today announced Brooke Hempell is joining the firm as Senior Vice President. Hempell, who is based in Atlanta, will lead a team of experienced professionals to develop data-driven insights that inform clients’ thought leadership and communications strategies. 

"We’re excited to welcome Brooke on board to expand Pinkston’s robust research capabilities,” said David Fouse, partner at Pinkston. “Pinkston is in the midst of tremendous growth as we seek to become the premiere full-service consultancy for brands of all industries, from technology and finance to education and nonprofits. Brooke’s incredible expertise will help our clients maximize their brand and business growth opportunities and target audience reach.”  

Hempell was formerly senior vice president of research for Barna, the leading research organization focused on the intersection of faith and culture. In this role, she managed the breadth of the company’s studies, including published reports on key interest topics, ongoing polls tracking Americans' beliefs and practices, and custom studies to help businesses and non-profit organizations make better decisions.  

Over the course of her two-decade career, Hempell has led market research for clients in the pharmaceutical, financial services and retail industries, including blue chip companies such as Pfizer, Bristol-Myers Squibb, American Express, Capital One, Disney and Home Depot. Much of her work has focused on communications, including groundbreaking research measuring the influence of social media in its earliest days, at Publicis Groupe’s ‘i to i research.’ She earned her degree in Business and Marketing from Cornell University. 

“I’m passionate about helping clients better understand their ‘who, what, where’ and, especially, their ‘why’ through research to expand their potential,” said Hempell. “Pinkston has long been known for its storytelling expertise, and when you combine science with story, you get powerful insights that can transform a client’s message and strategy.” 

“The opportunities for research are endless,” said Christian Pinkston, founder and president of Pinkston. “We live in a data-driven society now, and when you have smart, talented people asking the right questions, you get the best outcomes from technology. Research is the glue that integrates our communications, creative and strategy divisions.”

Pinkston’s research division leverages a variety of primary and secondary techniques and data tools to fit each client’s unique needs. Services include: 

Customized views of clients’ markets and competitive environments through Pinkston’s proprietary communications landscape assessments

Tailored surveys of key client audiences -- including decision makers in niche spaces -- and custom segmentations that inform communication strategy and planning

In-depth qualitative interviews and ethnographic studies for richer audience insights to guide message development. 

About Pinkston

Pinkston is an international strategic communications consultancy that offers an integrated collection of earned- and owned-media capabilities, including strategy, messaging and writing, media relations, social media, video production, web development, digital marketing and graphic design. Founded in 2001 and based in the Washington, D.C. area, Pinkston serves a wide range of clients including Fortune 100 companies, innovative technology startups, national non-profit organizations, international industry associations and numerous New York Times best-selling authors. Learn more at www.pinkston.co.