Pinkston Journal Vol. 029

How to make a magazine in 10 days

Texas Monthly scrapped its entire October 2017 issue and created all new content dedicated to Hurricane Harvey coverage.

Why finance brands are pushing experiences

“Once [financial services companies] can’t differentiate on price, then they have to differentiate on experience.”

Infographic: How marketing executives are conquering digital trends

How do marketing and communications executives define “digital” and how should a digital strategy be implemented?

The Best Global Brands of 2017

Based on criteria that included financial forecast, brand role and brand strength, Interbrand curated a list of this year’s 100 best brands.

How to Become the Best in the World at What You Do

Thrive Global provides steps you can take if you want to be the best at what you’re passionate about.

Why Marketers Are Concerned That 280-Character Tweets Will ‘Dilute’ Twitter’s Marketing Potential

The latest social media conversation has revolved around Twitter testing an expansion to 280 characters per tweet. Is the change too drastic?

College newspapers are headed to Snapchat this fall

Four college newspapers will have the opportunity to add their content to Snapchat beginning this school year in an effort to incorporate campus news into the platform.