Pinkston Journal Vol. 027

4 Tips for Getting Your Story Into Local News

Basic guidelines to give you the best opportunity at landing local media coverage.

Decentralizing Brand Authenticity: How Giant Companies Get Personal

Authenticity has become a key attribute of successful brands, so how can companies find new and unique ways to humanize themselves?

30 for 30 Shorts: First Pitch

This week marks 16 years since the tragedy that struck America on September 11, 2001. This short film documents President George W. Bush’s first pitch at Yankee stadium just weeks after the attack, which became symbolic for the American value of unwavering resilience.

Infographic: Why content marketing is a must for your small business

Owned content has become an effective (and necessary) utility for marketers and small businesses, in particular.

The Most Important Communication Tip That Helped Astrophysicist Neil deGrasse Tyson

"I thought they wanted to hear my lecture in my space, but they want to hear me to speak as though I'm in their space."

How a Creative Person Should Manage Their Day-to-Day

4 elements that are necessary to developing room for creativity.

Life Lessons from Richard Branson

Richard Branson is a man of many hats; entrepreneur, thought leader, philanthropist, space travel aficionado, and more. Here are a few of his own thoughts that shed light on the type of outlook that has led to his success.