Pinkston Journal Vol. 023

Converse Just Proved It Really Gets Marketing For Millennials

Converse harnesses GIFs in their new campaign to encourage social media shares from younger demographics.

What Soviet Propaganda Can Teach Us About Creativity

“Being creative in a controlled environment presents unique challenges. The hallmarks of Stalinist culture were functionality, standardization, and eschewing the flashy trends of the bourgeoisie. How does one design something of beauty under such restrictions?”

5 Ways to Use Siri More Productively

Looking for a few tactics to be more efficient when planning your week? Here are 5 tips to get the most out of Apple’s virtual assistant that’s in your pocket.

Are virtual and augmented reality worth the hype?

New technologies are constantly changing how we live and work, especially virtual and augmented reality. Are VR and AR as influential as people perceive them to be?

5 Reasons Why Communications Internships Are Extremely Beneficial

Last week, Pinkston said goodbye to its Summer 2017 interns (S/O Megan, Connor, Christian, and Zeke)! Here are a few takeaways that we hope they left with after their time in the office.

VIDEO: The Future of PR Measurement with Kevin Akeroyd

Kevin Akeroyd, CEO of Cision, touches on the importance of measurement-tracking in PR and which metrics are most important to keep an eye on.

VIDEO: The Last Peaceful Place on Earth

Bonneville Salt Flats in Utah is known for being home to speed-seekers looking to race all types of vehicles, thanks to its flat expanses and public access. Skylar Nielsen spent a week at the flats documenting what makes this location so special.

VIDEO: Tarantino-Style Spaghetti and Meatballs

“What if Tarantino made Spaghetti & Meatballs?”