Pinkston Journal Vol. 013

Twitter is the Prime Social Media Network for World Leaders

With over 33 million followers, who is the most followed world leader on Twitter? Hint: He was named Time’s ‘Person of the Year’ in 2013.

Airbnb Magazine

Airbnbmag, a bi-monthly magazine curated by the popular travel company Airbnb, is now offering subscriptions and will feature “human stories from around the globe.”

Why Spend $110 Million on a Basquiat?

Japanese billionaire Yusaku Maezawa shares the thought process that provoked him to spend a record breaking amount on a painting by American artist Jean-Michel Basquiat.

How Effective Is Social Media at Driving Brand Loyalty?

Social media channels have played a big part in developing relationships through customer engagement, resulting in a rise of social media strategies in marketing.

The Best Branded #Covfefe Content

Brands are taking advantage of the U.S. President’s newly coined word, covfefe, with clever marketing strategies.

Pew Research: The State of Cable News

A recent Pew study shows a steady increase in cable viewership over the past year, matched with an increase of profits for most news networks.