Pinkston Journal Vol. 012

How the Cloud and Artificial Intelligence Will Change Your Life

Microsoft held their annual Build conference last week, where they touched on some of the new features they’re planning on rolling out in an effort to make our relationship with technology even more seamless.

The Future of Public Relations

A report from the USC Annenberg School for Communication and Journalism compiled information showing trends in the PR industry, including an increased utilization of social listening.

Applying the SWOT Analysis to a Shifting Industry

Cision identifies some of the strengths, weaknesses, opportunities, and threats facing the PR industry today.

5 Podcasts for PR Professionals

If you’re a fan of podcasts for professional development, these 5 podcasts are a great way to stay in tune with what’s happening in the world of PR.

That Time BMW Made a Movie

Before our favorite forms of video consumption (like Facebook and YouTube) came to be known, BMW created a series of films that could be downloaded and viewed that advertised their newly released car models. After the videos were launched in 2001, BMW saw a sharp boost of 12% in sales.

Memorial Day Weekend Playlist

With Memorial Day right around the corner, we felt it would be fitting to make a playlist perfectly fit for the long holiday weekend.