Pinkston Journal Vol. 011

Should Your C-Suite Be on Social Media?

Social media has become one of the most effective communication tools in this day and age, and these platforms can provide great opportunities for executives to engage directly with target audiences.

Being a Modern Manager: Interview with David Misshula

David, Head of Development at Hubba, shares what he believes it takes to be an effective and responsible people manager.

How AI Will Impact PR

Artificial intelligence is permeating into almost every industry, including public relations. What does the integration of AI look like in PR?

Most People Aren’t Amused by Snarky Brands Online

Many brands with a social media presence have approached their target audiences with a heavy dose of sarcasm and snarky comments. It’s worked for some, but studies show this approach isn’t always the best fit.

Brand Cult: Vans “Off The Wall”

The birth of a brand that has come to be known as one of the most popular skate apparel companies in the world.