Pinkston Journal Vol. 006

Kit Kat Goes Viral With Chance the Rapper

Once the Hershey-owned candy company realized that a large portion of their fans were millennials and Generation Z members, Kit Kat sought a spokesperson that was closely tied to that audience. The result was a huge success.

The Social Media Data Behind a PR Crisis

To say that United Airlines had a rough week in the media would probably be an understatement. These statistics by Brandwatch display the social media firestorm that resulted from viral footage of a mistreated passenger on a United plane.

Audi Finds Wild Success with Airbnb Promotion (Video)

Audi recently partnered with Airbnb to find the best location for their new commercial. A remote home in Death Valley was decided upon, and the partnership resulted in benefits for both brands.

5 Ways Small Business Owners Can Leverage Social Media to Grow

Social media has become one of the most effective ways to locate and communicate with target audiences. Take advantage of these tips to boost your business.

The Power of Unconventional Narratives: An Interview with Filmmaker Matthew Porterfield

In an interview with Musicbed, Matthew discusses his approach to film and how he evokes emotion through the element of surprise.

Fresh Connections Catering (Video)

Our team launched a new website for Fresh Connections Catering this week, along with a video that tells their story. Fresh Connections Catering is a family-owned business that primarily serves businesses in the Northern VA and DC metro region. They've experienced remarkable growth in the last several years in response to their amazing food and service.