When AI and PR Cross Paths:
Big data and artificial intelligence are beginning to play a larger role in our world. Can these technologies help PR professionals make informed decisions about their target audiences?
How Communicators Can Use Petitions and Why They Should:
David Fouse, Pinkston partner and lead strategist, discusses how petitions can serve as an effective communications tool and engage new audiences.
How Color Can Affect Your Marketing Efforts:
Is Frito-Lay’s logo red because the color triggers appetite? Take a look at this infographic that shows how specific colors can determine the perception of a brand.
The Best Places for Startups in America Ranked:
WalletHub released a study that ranks the most tech-friendly places in the US measured by “18 key indicators of innovation-friendliness.” The District of Columbia takes the #1 spot.
How Pandora Builds Employee-Driven Experiences:
As competition for high-quality employees increases, brands like Pandora are creating a workplace culture that provides staff with top-notch experiences and unique opportunities.
The Consequences of Bad Typography (Video):
In this video by, Vox takes a look at how bad typography could be to blame for announcing the wrong Oscar-winning best picture.
From Our Creative Director:
How to Film an Epic Battle (Video)
--