Digital Thought Leadership
In a world of evolving search engine algorithms, growing adoption of artificial intelligence and changing user behavior, you need a way to help your expertise stand out. That’s why we pioneered a new approach to digital content creation that reimagines what thought leadership looks like.
Authoritative Digital Content, or ADC, is digital thought leadership aimed at creating unique, immersive and expert digital content for your target audience.
It’s important to emphasize that there is no magic formula for ranking #1 on Google. It is a process; it takes time; and there is no guarantee of a 1st or 2nd spot listing.
What ADC does guarantee is that your content will help drive your thought leadership online. And you will capitalize on the value of that engagement – which could very well be ranking highly on search engines.
Competitive Analysis
Keyword Research
Technical Website Audit
Content Roadmap
Data-Driven Content Creation
Immersive Content Design
Technical Development
Why do you need authoritative content?
More than a blog
There are more than 600 million blogs on the Internet, and people aren’t looking for another one. But they are looking for your expertise.
Authoritative Digital Content is more than a blog post optimized for search engines. It’s about building content that integrates strategy, design and storytelling for your audience that will draw them to your site and keep them coming back.
Speaking with an authoritative voice
Authoritative means comprehensive – not necessarily long. It means that the content sufficiently discusses and explains the topic in question from a unique perspective. Sometimes, the best explanations are short and easy to understand, sometimes they require more background and context. That’s why we don’t put word count first. Our goal is to create content that is original and thought leading and can’t be found anywhere else.
Storytelling that immerses
Users today are accustomed to fast-paced content. Getting your audience to slow down and invest in your website requires content that is not just high quality, but is also engaging.
Walls of text get skimmed, but content that engages visitors in immersive ways, with more than just words – like motion graphics, video, interactive maps or charts – can keep their attention.
Thought leadership that stands the test of time
The first five results on a search page receive nearly 70% of clicks – but search engines are continuously refining their algorithms, and the tactics that provided predictable results yesterday may not work tomorrow. How can you keep up?
Authoritative Digital Content is more than search engine optimization. It merges technical proficiency and optimization best practices with content that is crafted to overwhelm your audience with the best and most helpful content on a very specific topic. This makes your content evergreen and a resource that can serve your audience for years to come.
Pinkston Delivers Outcomes
Pinkston knows thought leadership. From earned media to social media, digital marketing to digital storytelling, we know how to create content that drives your brand.
Our strategy is holistic. Our writers, graphic designers, web experts, research team and PR leaders work together to consider the most important content pillars of your industry – and how your expertise can best be communicated across multiple channels.