Immersive digital content that drives thought leadership – and organic search results.

Authoritative Digital Content

Search Engine Optimization

INTRODUCTION

Digital thought leadership.

In a world of evolving search engine algorithms, growing adoption of artificial intelligence and changing user behavior, you need a way to help your expertise stand out. That’s why we pioneered a new approach to digital content creation that reimagines what thought leadership looks like.

Authoritative Digital Content, or ADC, is digital thought leadership aimed at creating unique, immersive and expert digital content for your target audience.

How Can Authoritative Digital Content & SEO Help You?

Cultivate More Than a BlogThere are more than 600 million blogs on the Internet, and people aren’t looking for another one. But they are looking for your expertise.

Authoritative Digital Content is more than a blog post optimized for search engines. It’s about building content that integrates strategy, design and storytelling for your audience that will draw them to your site and keep them coming back.

Speak with an Authoritative VoiceAuthoritative means comprehensive – not necessarily long. It means that the content sufficiently discusses and explains the topic in question from a unique perspective. Sometimes, the best explanations are short and easy to understand, sometimes they require more background and context. That’s why we don’t put word count first. Our goal is to create content that is original and thought leading and can’t be found anywhere else.

Tell Stories ImmersivelyUsers today are accustomed to fast-paced content. Getting your audience to slow down and invest in your website requires content that is not just high quality, but is also engaging.

Walls of text get skimmed, but content that engages visitors in immersive ways, with more than just words – like motion graphics, video, interactive maps or charts – can keep their attention

Create Thought Leadership Content that Stands the Test of TimeThe first five results on a search page receive nearly 70% of clicks – but search engines are continuously refining their algorithms, and the tactics that provided predictable results yesterday may not work tomorrow. How can you keep up?

Authoritative Digital Content is more than search engine optimization. It merges technical proficiency and optimization best practices with content that is crafted to overwhelm your audience with the best and most helpful content on a very specific topic. This makes your content evergreen and a resource that can serve your audience for years to come.

INTRODUCTION