Health | Pinkston

Creative, impactful communications strategies tailored to your goals.

Health

The health care industry is noisy. Pinkston helps you stand out.

We leverage more than 20 years of health care experience to create a sophisticated approach that fits your organization’s unique needs. Our team includes communications professionals as well as clinicians and subject-matter experts.

INTRODUCTION

Where Does it Hurt?

Rear view of doctors analyzing tomography medical x-ray at hospital

The paramedics take the patient from the ambulance to the hospital on a stretcher.

Doctor Comforting Patient During Medical Consultation in Clinic

How We Can Help

Communications ResearchEven the most innovative health care solutions can struggle to take off if they’re not built on a clear and accurate understanding of your key audiences — investors, hospital administrators, doctors or the public.

Our in-house research team uses custom research tools — including surveys, focus groups and landscape analyses — to enlighten the voice, values, strategy and differentiators that will drive you to success.

Messaging and Communications StrategyWe are obsessed with finding the right ways and words to tell your stories, plugging them into the channels that will reach your key audiences.

Media RelationsPinkston tells your health care story through the news outlets with the most impact — from local to national news and specialty trade publications. We work closely with you to discover and amplify your most compelling storylines, using research-backed messaging and our robust network of reporters, editors and producers to ensure your voice is heard.

Thought LeadershipWhy chase conversations when you can drive them? Through the development of commentary pieces, bylined articles and interviews pegged to current news stories, we strategically position your leaders as experts in their field, opening major new avenues to foster brand awareness and trust.

Digital MarketingUsing precise social media audience targeting strategies and tools, we provide best-in-class executions and seamlessly integrate with other communications tactics.

Creative ServicesDirectors, designers, writers, producers, developers, editors and photographers come together to help you create authentic, branded content, video and experiences that connect with the audience, boost engagement and create believers. See what we create.

Content Creation and AmplificationOur team of storytellers are well-versed in the kind of patient-centered stories that drive attention. We can capitalize on key inflection points as well as create new narratives from scratch.

Expertise and Third-Party ValidationPinkston boasts extensive relationships in the health care sector, including doctors, administrators, investors and academics. We make the right introductions and forge partnerships that move the industry forward.

Business StrategyOur expert health care strategists help you translate vision into action, pivot operating models for growth and scale, and deliver outcomes in support of broader visions for companies.

Event SupportPress releases, pitches, media tours, product unveiling events – we do it all to ensure that you make a splash.

ComplianceWe understand the regulatory, legal and compliance challenges that health care companies face. We understand how to create communications that are safe yet provocative and effective.

Crisis Communications Leadership