The experienced Pinkston team will help you confidently control the interview and maximize every opportunity

Media Training

INTRODUCTION

Controlling the interview with confidence.

When you have the opportunity to tell your story, you need to leave a lasting impression. Pinkston’s comprehensive media training equips executives and spokespeople with the practical skills to take command during any interview and maximize every opportunity with the media.

Our team of award-winning journalists and strategists will share time-tested techniques and real-world examples to teach you how to communicate effectively and avoid common interview pitfalls. We don’t just lecture. Pinkston’s interactive messaging workshop helps your team craft compelling quotes and hone in on surefire stories, before participating in realistic mock interviews.

How Can Media Training Help?

Understanding the MediaWe provide insider insight into what drives news coverage, the rights you have — and don’t have — during an interview, and how to establish important ground rules to ensure you aren’t caught off guard.

Taking Command in an InterviewWe provide coaching on interview pitfalls, tips for interview prep, taking control of an interview, prioritizing key messages, and bridging to positive messages in sensitive situations.

Messaging WorkshopParticipants apply the lessons from our classroom media training to tweak and test messaging that is succinct and effective. Ahead of mock interviews, we discuss interview goals, develop effective talking points that resonate with target audiences, and prepare to deliver memorable quotes.

Mock InterviewsPractice like you play. Utilizing our state-of-the-art studio and experienced team of former journalists, our team will simulate broadcast, print, and audio interviews. We record everything and provide thoughtful feedback to help you improve and be ready when that pivotal interview opportunity comes your way.

INTRODUCTION