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Pinkston Research leverages a full toolkit of capabilities to help you get smarter,
build more effective campaigns and programs, and meet your strategic objectives.

Research
Research

INTRODUCTION

Get Smarter. Engage Effectively.

Pinkston Research leverages a full toolkit of capabilities to help you get smarter, build more effective campaigns and programs, and meet your strategic objectives. Our experienced market research team brings clarity to your audience, competitive environment, and brand strategy to help you make more effective decisions.

Where Can Research Help?

Marketing Strategy and PlanningResearch helps you understand your market and key audiences, identifying space for growth, differentiation and strategic pivots.
Creative and Communications DevelopmentLeveraging insights into your landscape and target audience, Pinkston tests creative elements and messaging to ensure a campaign can achieve its desired impact.
Media EngagementOur team identifies opportunities to use proprietary research and data to drive thought leadership content and earned media coverage.
Evaluation and OptimizationFollow-up research tests your marketing and communications activities for effectiveness and gathers data-driven feedback, helping you modify campaigns and programs as needed.

Pinkston’s in-house research team designs, executes, and analyzes tailored research to provide insights and inform your marketing or communications objectives.

INTRODUCTION

Our Research Toolkit

We leverage our experience to create a sophisticated approach that fits your organization’s unique needs.

Landscape AnalysisYour communications program does not exist in a vacuum. Being aware of what your competitors are saying and doing helps us craft differentiated messaging that is more likely to be heard and drive desired outcomes. Key Audience SurveyThe more you know about your target audience, the better you can connect with their intrinsic interests, motivations and habits, leading to more favorable responses and enduring engagement with your brand or cause. Qualitative ResearchQualitative research can provide clarity wherever there is uncertainty — e.g., around a new market entry, product launch, new audience target, or simply a topic or issue that is hard to quantify.

+1 866-353-2144 |  info@pinkston.co

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Partner with Pinkston to start your journey toward impactful, integrated communication solutions.

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