Case Studies

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Pinkston was tasked by Heru with creating a compelling, inspirational video campaign to motivate audiences at the 2022 Forbes Healthcare Summit to engage with the company's revolutionary visual diagnostics platform.

We sought to incorporate each of Heru's three core pillars: vision, the patient experience, and the future of vision diagnostics.

The piece — completed in just two weeks — was not only a success at the Forbes Healthcare Summit, but also has continued to play a central role in ongoing digital marketing efforts and tone-setting for future collateral.

Check out "The Future of Vision":

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After nearly 100 years in business, Pinkston helped breathe new life into EHE International’s public relations efforts. They have created opportunities for us to engage in relevant, meaningful media conversations that have strengthened our position and raised our public profile.
Deborah mckeever

Deborah McKeever
President & COO
EHE International