Pinkston was tasked by Heru with creating a compelling, inspirational video campaign to motivate audiences at the 2022 Forbes Healthcare Summit to engage with the company's revolutionary visual diagnostics platform.
We sought to incorporate each of Heru's three core pillars: vision, the patient experience, and the future of vision diagnostics.
The piece — completed in just two weeks — was not only a success at the Forbes Healthcare Summit, but also has continued to play a central role in ongoing digital marketing efforts and tone-setting for future collateral.
Check out "The Future of Vision":
