The Senior Marketing Copywriter will create and implement engaging written content across a variety of platforms (including but not limited to digital). This role will be responsible for developing powerful, impactful written content that resonates with the reader and drives action. The Senior Marketing Copywriter originates and prepares written or other digital material, such as scripts, posts, stories, and other materials for various marketing campaigns with lead generation goals in mind.
Status: Exempt Salaried
Work Location: Falls Church, Virginia
Travel: May require travel to attend meetings, conferences, and training across the country
Oversees and executes content development for marketing and branding activities for large-scale marketing campaigns
Ensures completeness, correctness, and readability of materials, as well as alignment of individual materials to overall organizational or program communication goals
Specializes in time developing content and using social media and government platforms for content dissemination
Originates and prepares written or other digital material, such as scripts, posts, stories, and other material
Creative ability to produce unique content that is relevant to the sector or subject area and speaks the client’s language
Produce clear and compelling content that engages target audiences via digital platforms including Social media, Website (SEO), Blogs, Video and PPC
Understand and share the optimal / best practice for digital copy (e.g. the ideal character length of a LinkedIn organic post, etc.) and develop best practice templates to support this
Research competitor activity and present insight / opportunities for campaign activity
Write and edit social media content, articles, talking points, leadership and beneficiary briefings, and video and audio scripts in coordination with the client
Compose written content that is consistent with the client’s style and tone; understand and build on brand guidelines, tone of voice and image
Skills & Qualifications
Bachelor’s degree and 5 years’ experience or Master’s degree and 3 years’ experience
Strong writing skills
Knowledge of AP style (preferred)
Previous marketing experience
Ability to multitask
Delegation and coordination of specific tasks in an effective manner
Software programs including but not limited to Microsoft Office, spreadsheet (Excel) and database applications and salesforce.com
How to Apply
Please send a cover letter, resume, writing samples, and salary expectations to email@example.com with “SENIOR MARKETING COPYWRITER” in the subject line.
Who We Are
Pinkston is a strategic communications firm that builds world-changing outcomes for its clients and their communities. For more than 20 years, Pinkston has helped clients in a diverse range of industries find and refine their stories and share them with the world in unique and impactful ways. Our vision is to help our clients solve their toughest strategic challenges and make an outsized impact on their organization and the worlds they touch.
Pinkston offers a comprehensive benefits package that includes company-sponsored health, dental, and vision plans accompanied by employer-funded life insurance, HRA, and short-term disability plan. Optional long-term disability and additional Life Insurance are also available. Pinkston provides a 401k retirement plan and contributes to each employee’s retirement annually regardless of employee participation.
At Pinkston, we believe great things happen when people come together, and are committed to building a collaborative in-person work environment. Pinkston is also committed to a healthy work-life balance. We offer flexibility through an innovative hybrid work model that gives team members the opportunity to work 30% of the time remotely. Pinkston provides generous holiday and vacation policies, paid parental leave, and an additional week of paid “volunteer time off” to encourage employees to invest time in a 501C non-profit of their choice
Equal Opportunity Employer
Pinkston is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Pinkston makes hiring decisions based solely on qualifications, merit, and business needs at the time.