Posted Oct 24, 2022

Digital Content Manager

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Position Summary

The Digital Content Manager will manage digital content in coordination with the client and lead a team of digital or other multimedia specialists. The Digital Content Manager is responsible for meeting with the client to discuss performance, propose initiatives and establish priorities. In addition, this role oversees an editorial calendar to ensure timely content and collaborates across client divisions to ensure consistent brand messages across all channels.

Additional Details

  • Status: Exempt Salaried

  • Work Location: Falls Church, Virginia

  • Travel: May require travel to attend meetings, conferences, and training across the country

Role Responsibilities

  • Helps integrate web and digital communications services to support the overall mission and vision of the client in reaching and educating nearly 10 million target audience members.

  • Develops schedules that account for all phases and timelines of production, from content development to delivery of the final Web posting.

  • Extends website design and navigation architecture; collaborates across divisions for website integration efforts; and identifies appropriate website locations for existing content.

  • Implements existing conceptual and stylistic direction for the team.

  • Coordinates building of digital and visual products and approves the work of others.

  • Transfers digital and printed media assets to the client website and other affiliates as directed.

  • Follows approved logo and brand style guides for all online materials and ensures consistent messaging across the enterprise.

  • Reviews and schedules social media content; publishes articles, talking points, leadership and beneficiary briefings, as well as video and audio scripts to the client website and other affiliates as directed.

  • Makes ongoing enhancements and fixes minor template errors on the client website as appropriate to align and update content when internal and external stakeholders request.

  • Pull ongoing web analytics reports for key stakeholders.

Skills & Qualifications


  • Bachelor’s degree and 3 years’ experience or Master’s degree and 2 years’ experience.

  • Ability to manage and coordinate a multi-channel editorial calendar while working with a cross-section of stakeholders.

  • Ensures all public websites comply with outlined client instructions and regulations.

  • Familiarity with Sitecore and AFPIMS content management systems (CMS).

  • Strong proficiency in HTML, Javascript, CSS, Google Suite, and Adobe Creative Suite.


  • Experience working in tandem across divisions and contract support teams to meet enterprise goals, timelines and objectives.

  • Former government/federal agency familiarity and experience.

How to Apply

Please send a cover letter, resume, and salary expectations to with “DIGITAL CONTENT MANAGER” in the subject line.

Who We Are

Pinkston is a strategic communications firm that builds world-changing outcomes for its clients and their communities. For more than 20 years, Pinkston has helped clients in a diverse range of industries find and refine their stories and share them with the world in unique and impactful ways. Our vision is to help our clients solve their toughest strategic challenges and make an outsized impact on their organization and the worlds they touch.


Pinkston offers a comprehensive benefits package that includes company-sponsored health, dental, and vision plans accompanied by employer-funded life insurance, HRA, and short-term disability plan. Optional long-term disability and additional Life Insurance are also available. Pinkston provides a 401k retirement plan and contributes to each employee’s retirement annually regardless of employee participation.

At Pinkston, we believe great things happen when people come together, and are committed to building a collaborative in-person work environment. Pinkston is also committed to a healthy work-life balance. We offer flexibility through an innovative hybrid work model that gives team members the opportunity to work 30% of the time remotely. Pinkston provides generous holiday and vacation policies, paid parental leave, and an additional week of paid “volunteer time off” to encourage employees to invest time in a 501C non-profit of their choice.

Equal Opportunity Employer

Pinkston is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Pinkston makes hiring decisions based solely on qualifications, merit, and business needs at the time.