When Christian Pinkston launched Pinkston in 2001, he wanted to create a company with the flexibility and ingenuity to provide individualized solutions for clients in a wide range of industries. He set out to provide smarter, more strategic public relations services focused on positioning individuals, companies or entities as leaders in their fields.
Today, Pinkston works with a select group of clients to create and execute media strategies that meet their public relations objectives, whether creating or growing a brand, promoting or launching products or books, influencing legislation, or avoiding or managing a crisis. Pinkston specializes in building a profile for clients with zero visibility and tactically developing existing brands to ensure that each client’s public presence is meeting its strategic vision.
Pinkston emphasizes the importance of proactive public relations, generating positive press coverage by telling our clients’ stories well, highlighting what makes them unique, maximizing the news impact of announcements or events, and establishing client representatives as thought leaders in their industry. In addition to generating positive coverage, Pinkston has extensive experience helping clients avoid negative publicity by providing frontline-tested guidance for responding quickly and intelligently to communications crises. When crisis hits, Pinkston helps clients correct course and calm the storm.
Pinkston has offices in Northern Virginia outside Washington, D.C., and in Boston, Mass. Please contact us for more information or to explore a working relationship.